Strategizing your social media plan

“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.

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Making the most of open houses

“Fresh ideas aren’t as hard as people make them out to be,” he added. “If you do things correctly and not a lot of things, just a handful of things, you become that expert and the agent you want to be. You increase transactions and income.”

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Scam alert: Email phishing attempt

If you received a suspicious email with the subject line “PENNSYLVANIA ASSOCIATION OF REALTORS ANNOUNCEMENT”, this is a phishing attempt. Do not click on any links or open any attachments you may have received with this message.

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