Marketing on a Budget
“The biggest thing is to be authentic and trustworthy,” advised Melissa Harrison, the CEO and founder of Allee Creative. “It’s rarely about the sale on digital. Show why someone should trust you.”
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Bethenny Frankel to Appear at Triple Play as Part of NAR’s Riding with the Brand
Well-known businessperson Bethenny Frankel will be the keynote speaker at this year’s Triple Play Realtor® Convention and Trade Expo in Atlantic City at 12:30 p.m. on Tuesday, Dec. 6. Frankel will appear as part of the National Association of Realtors® Realtor® brand campaign, Riding with the Brand.
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How the Real Estate Market is Changing
NAR’s Dr. Jessica Lautz joined PAR President Christopher Beadling for a webinar on current housing demographics, discussing the changing market and how NAR is tracking housing statistics for members.
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Consumers Report Spending $92 Monthly on Landscaping Costs
Generation Z reported spending the most at $117, followed by millennials at $97 and then Generation X at $66.
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Pittsburgh Named Third Best City for Remote Workers
“Pittsburgh has a bright future with the growing presences of top employers in tech, advanced manufacturing and robotics,” said Patrick McGregor, a manager at Coworking Cafe. “While remote work is associated with a more nomadic lifestyle, it’s important to note that many remote workers are stationary and are simply working from home. And as many companies consider hybrid work schedules as more long-term working solutions, being close to headquarters or a regional office will be a benefit to employees and job seekers. Pittsburgh’s growing economy and low unemployment rate make it an attractive option for job seekers looking to work remotely.”
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PHFA’s Pennsylvania Homeowner Assistance Fund Increases Cap on Assistance
According to PHFA, there has been an increase on the maximum amount of assistance for those eligible for the Pennsylvania Homeowner Assistance Fund. Thanks to money from the American Rescue Plan Act, the cap has risen from $30,000 to $50,000.
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Active Listings Up 33.5% Year Over Year
According to Realtor.com®’s Monthly Housing Trends Report for October, the number of active listings across the U.S. rose 33.% year over year, representing 189,000 more houses on the market compared to last October.
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How to Further Fulfill Your Fiduciary Duty While Avoiding Lawsuits
An agent’s fiduciary duty includes properly guiding and advising clients by utilizing their current skills and knowledge to the best of their ability, as well as seeking out new tools and solutions that may better serve their clients.
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New Agents Cite Biggest Challenge Is Finding Leads
The majority of all Realtors® said they wish they had known more about lead generation when they first started in the business.
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Pennsylvania Home Prices Up Slightly, Sales Down in October
Median existing home sales prices rose slightly last month to $210,132, which is up 9.5% year over year, but down from this year’s high of $219,154 in July.
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