
Smart Home Technology Mostly Used for Both Convenience and Security
Consumers’ most-wanted smart home feature is the ability to turn on lights.
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Technology Important to Buyers, But Realtors® Still Remain Who They Turn to
However, 97% of buyers do turn to the internet when looking for a home. In fact, 43% said their first step was to look online for homes for sale, while 18% contacted a Realtor® first.
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Smart Home Devices: Are They Worth It?
Nearly 70% of consumers said they use their smart home device more than they anticipated, with 59% using at least one particular feature more than they had expected. Overall, 71% said they found the smart home devices more beneficial than they had originally anticipated.
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What Technology Most Helps Your Real Estate Business?
Seventy-eight percent of Realtors said e-signatures were the most valuable technological tool in their business.
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Cybersecurity: Now Is the Time to Update Passwords
The first step to take to improve your cybersecurity is to ensure that every device, including your smartphone, has proper antivirus security, said Craig Grant, CEO of the Real Estate Technology Institute. “People don’t realize how easy it is to hack a phone or a tablet.”
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Technology Helps Realtors® Work from Home
“We’ll all learn how to do business differently,” said Bill Lublin, a NAR Tech Edge speaker and Pennsylvania Realtor. “The real estate industry isn’t the problem like during the 2008 meltdown.”
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Smart Home Technology in Multifamily Housing Units
“For residents, smart technologies offer an obvious upside, from the peace of mind that comes with smart locks to the possible cost savings of smart thermostats and lighting, as well as the increased convenience stemming from devices like smart washers and dryers,” said Vice President of Strategic Initiatives at Xfinity Communities Adrian Adriano. “Sometimes overlooked, however, are the benefits to the organizations implementing these technologies.”
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Cyber criminals target real estate industry
Scams targeting the real estate industry are on the rise, with an 1,100% increase in the number of victims reporting crimes from 2015 to 2017.
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How technology is impacting real estate and how it affects you
“Real estate, like many industries, is going through a transformative phase at the moment, and those Realtors® that keep up on the technology will be the most successful,” said Steve Horton of the real estate software development company Chetu.
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Smart homes and smarter forms
A task force led by Bill Lublin of the Bucks County Association of Realtors® has identified four key issues PAR’s forms should address: notification to buyers and sellers of video and audio surveillance, data privacy and security issues, contractual obligations on energy-efficient equipment and passively-collected data.
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