Cybersecurity: Now Is the Time to Update Passwords
The first step to take to improve your cybersecurity is to ensure that every device, including your smartphone, has proper antivirus security, said Craig Grant, CEO of the Real Estate Technology Institute. “People don’t realize how easy it is to hack a phone or a tablet.”
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Technology Helps Realtors® Work from Home
“We’ll all learn how to do business differently,” said Bill Lublin, a NAR Tech Edge speaker and Pennsylvania Realtor. “The real estate industry isn’t the problem like during the 2008 meltdown.”
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Smart Home Technology in Multifamily Housing Units
“For residents, smart technologies offer an obvious upside, from the peace of mind that comes with smart locks to the possible cost savings of smart thermostats and lighting, as well as the increased convenience stemming from devices like smart washers and dryers,” said Vice President of Strategic Initiatives at Xfinity Communities Adrian Adriano. “Sometimes overlooked, however, are the benefits to the organizations implementing these technologies.”
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Cyber criminals target real estate industry
Scams targeting the real estate industry are on the rise, with an 1,100% increase in the number of victims reporting crimes from 2015 to 2017.
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How technology is impacting real estate and how it affects you
“Real estate, like many industries, is going through a transformative phase at the moment, and those Realtors® that keep up on the technology will be the most successful,” said Steve Horton of the real estate software development company Chetu.
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Smart homes and smarter forms
A task force led by Bill Lublin of the Bucks County Association of Realtors® has identified four key issues PAR’s forms should address: notification to buyers and sellers of video and audio surveillance, data privacy and security issues, contractual obligations on energy-efficient equipment and passively-collected data.
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Using the Internet safely
Use Safer Internet Day as an opportunity to take stock of your online presence and develop a plan for the future.
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Strategizing your social media plan
“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.
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Making the most of open houses
“Fresh ideas aren’t as hard as people make them out to be,” he added. “If you do things correctly and not a lot of things, just a handful of things, you become that expert and the agent you want to be. You increase transactions and income.”
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Scam alert: Email phishing attempt
If you received a suspicious email with the subject line “PENNSYLVANIA ASSOCIATION OF REALTORS ANNOUNCEMENT”, this is a phishing attempt. Do not click on any links or open any attachments you may have received with this message.
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