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“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.