How video marketing helps these agents

By Kelly Leighton | Feb. 16, 2016 | 2 min. read

Listing professionally made videos “changed my business,” said Windermere Real Estate’s Realtor® Anne Jones.

“Video is no longer optional. It’s necessary,” added Kyle Rank, a managing broker with Berkshire Hathaway HomeServices York Simpson Underwood Realty.

Do you use videos in your real estate advertisements? These professionals believe it’s key to attracting new clients.

Jones said in addition to videos about homes for sale, she also includes personal videos, especially candid ones. “Try to connect with people to attract business,” she advised. She also said community-based videos about your location are a great addition, and gave the Tacoma resident business.

“People do business with people they think they know,” added Seth Dailey, co-founder of the Dailey Group of Keller Williams Realty.

Rank said that if you doesn’t know where to start with creating videos, begin practicing on your own. “Start by creating them on your phone. You can make it look professional,” he said. If you’re uncomfortable in front of the camera, try practicing in front of the mirror first, he suggested.

Once you’ve created videos, Jones and Rank suggested directly uploading them to Facebook, Instagram, your blog and so forth. Setting up your own YouTube channel is also a must-do, they said. Make sure all your links on the channel are included and up-to-date, as this could be your first impression on a client. “Have a plan on how to distribute the videos,” said Jones.

Know your target audiences, and run target campaigns, Jones added. “Technology should bring us closer,” she added.

“Figure out what is important in your business, and see how technology can help,” said Rank. “Measure in real time.”

Dailey added: “Technology is a tool for to enable us to a different level, but you need to use it right. You still need face-to-face conversations,” he said.

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