PAR Approves New Strategic Plan and Implements Staff Reorganization

By Kim Shindle | Feb. 17, 2022 | 3 min. read

PAR’s board of directors approved a three-year strategic plan focusing on the evolving needs of the association’s 39,000 members. The plan focuses on advocacy, professional development, member engagement, local associations and operational excellence.

The strategic plan was developed by a task force of 21 members and two local association executives including: PAR members Mark Mohn (chair), Donna Bartholomew-Sacco, PAR President Christopher Beadling, Stephanie Biello, Tom Blefko, Will Clauss, Annette Collier, Past President Bill Festa, Michelle Gueci, Elle Hale, Treasurer Bill Lublin, Past President Bette McTamney, Tony Molnar Strejcek, First Vice President Preston Moore, Mark Nespoli, Brad Patt, President-elect Al Perry, Immediate Past President Christopher Raad, Julie Sebock, Lynn Sharer and Scott Troxel; and local association executives Matt Braden and Shanna Terroso.

The plan proposes PAR implement new ways to engage with a broader and more diverse member pool, enhance our legislative and regulatory impact, leverage the knowledge and resources gained through the PAR Legal Hotline and standard forms development process to better serve members, improve our communication and partnership with local associations and assess how we operate to improve the member experience and how we deliver our services.

“I believe PAR’s new strategic plan provides a phenomenal opportunity to advance the organization to better serve our members and advocate for the industry and consumers,” Beadling said. “The plan enables leadership to look at opportunities to expand our member services and engagement.”

To meet the changing needs proposed in the new strategic plan, CEO Mike McGee has outlined a staff reorganization, addressing the evolving needs of the organization.

“We’ve introduced these changes to ensure PAR is meeting the ever-changing needs of the organization, its members and the industry,” McGee said. “These changes are designed to reinforce the pillars of strength and focus of the organization, with Leah Krnjaic and Kevin Juliano assuming new and/or expanded roles within PAR.”

Under the new structure, Krnjaic is the association’s new chief operating officer, heading up the Operations and Finance Department. In this role, she will oversee the association finances, internal operational issues, human resources, building operations, leadership development and the education foundation. She has been with PAR for eight years.

Juliano is PAR’s chief growth officer, overseeing the Member Experience Department. He will manage PAR’s technology infrastructure, member engagement and marketing and the institutionalization of data collection and analysis. Juliano has worked for PAR for eight years.

Betsy Albright has been hired as the association’s new controller, overseeing all financial aspects of the organization. Albright has been a CPA for more than 30 years and served as the chief financial officer of Harrisburg Dairies for more than 16 years. She replaces Jim Antonio, who is retiring as PAR’s chief financial officer after 43 years.

“We have made these and other operational changes to address the rapidly evolving needs of our members and local associations,” McGee said. “Working with the leadership and the Strategic Planning Task Force has created an opportunity for us to re-imagine how staff can enhance our member experience moving forward.”

“This entire plan is about adding and reinforcing the value proposition of being a member of the Realtor® organization,” Beadling added. “Members already receive a tremendous return on their dues investment; our plan is to enhance and better articulate that value and experience moving forward.”

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