Technology Increasing Small Business Confidence

The majority of small and midsize businesses (SMBs) across the country are using technology to grow, according to a report from Constant Contact, a PAR Preferred PARtner. 

The report cites that 63% of SMBs are using social media, but they are increasingly diversifying into email, SMS, paid search and automation to drive revenue. 

Additionally, 71% are planning to leverage AI for marketing in 2025. They plan to do so by incorporating AI into these areas of their businesses: 

• Content creation 
• Personalization 
• Analyzing trends 
• Optimizing ads 
• Search/SEO 
• CX automation 

Constant Contact notes that 89% of new SMBs agree that technology has been an essential growth lever for their business, which may contribute to their confidence. Forty-eight percent of new and early-stage small businesses reported high confidence in their business growth, and 83% said they felt prepared or somewhat prepared for any unexpected market shifts that may occur this year. 

“The real estate industry has always been incredibly resilient, and as we continue deeper into 2025, we’re seeing that adaptability is now the currency for growth,” says Constant Contact Senior Director of Vertical Innovation Stephanie Alfonso. 

“Small businesses today are navigating rising costs, shifting consumer behaviors and an increasingly digital-first world – challenges that are equally impacting real estate professionals. But what stands out is how many agents and brokers are embracing innovation to stay competitive and top of mind.” 

Constant Contact’s email marketing and online survey tools help small businesses and organizations connect to customers quickly, easily and affordably and build stronger relationships. PAR members receive an additional 10% off the standard prepay discounts (20% off six months or 25% off the full year). Pre-payment is required for these member-exclusive savings. Learn more about Preferred PARtners or get started with Constant Contact.