Meaningful Lead Engagement: The Future of Real Estate Success?

By Kelly Leighton | May 5, 2022 | 2 min. read

The undeniable value of a real estate CRM is old news. Agents who use a CRM for their day-to-day business operations see an average of 18% more business than their peers.

Generally, a good CRM can do expert lead generation, IDX website, predictive lead insights, streamline workflow, etc. But the industry is evolving, consumer demands are sky-high and agents are busier than ever. Thus, your lead engagement needs to evolve too. Today’s successful real estate business has to deliver Amazon convenience and boutique service.

Agents with a database of more than 500 contacts have an average of 25% more transactions than those with fewer than 500 contacts. Additionally, agents who have systematic follow-up processes in place for both past and new leads do, on average, 22% more transactions than those who don’t and 10% more transactions than those who only target new leads.

BoomTown, a PAR PARtner, helps you grow your database. They help you monitor lead behaviors and know who to reach out to and when. Success Assurance, BoomTown’s lead engagement service, monitors your entire database for unique lead behaviors that indicate a readiness to transact. Your entire database is monitored 24/7, helping you stay on top of not only new leads, but also old and cold leads that reengage.

Success Assurance surfaces opportunities within your database you’d never be able to uncover on your own. Helping you make more connections, close more deals and experience peak ROI with your real estate CRM.

Bob Clarkson, broker/owner of The Alliance Group in Hilton Head Island, SC, leveraged BoomTown to close over 400 transactions and $170 million in sales in 2020. He said, “Success Assurance was a game-changer. It basically took the burden off the agents. Otherwise, they’ve got to kiss a lot of frogs and search for a lot of needles in the haystack.”

Ready to assure your success with conversation-ready leads from BoomTown? Learn more about BoomTown.

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