How to best utilize® for marketing

By Kevin Juliano, CAE, RCE | Dec. 1, 2014 | 2 min. read

Stefanie Hahn
Stefanie Hahn

Conversations about® and the other large home search websites have been top-of-mind since the sites were created. But are you getting the best marketing tools out of your® relationship?

At next month’s Triple Play Realtors® Convention in Atlantic City, Pennsylvania Association of Realtors® (PAR) member Stefanie Hahn will dive into®’s marketing opportunities that you may be missing.

“As the chair of PAR’s 2014 Convention Committee, this topic came out of one of our meetings,” said Hahn, the education director and social media lead at Coldwell Banker Hearthside, Realtors® in the greater Philadelphia region. “Many agents are not aware of everything that® is offering them for free.”

Hahn will be joined by Chris Beadling, vice president at Coldwell Banker Hearthside, Realtors®, as she highlights the top 10 ways Realtors® can take action immediately with® tools.

One of the easiest—and recently updated—things every Realtor® can do right now is to create your® profile.® profiles—formally social bios—bring your listings, recommendations, social networks and more into one, easy to manage place.

Hahn highly recommends this free tool. “Building your free® profile enables you to have powerful profile packed with real estate information and recommendations.”® makes it easy for you to set up your profile. For a step-by-step guide to getting started, head over to®.

The® profile is important and leads to other resources that Hahn and Beadling will cover at Triple Play.

“We are excited to share the other marketing items provided by® with the Triple Play attendees. Tips for using HouseLogic content on social media and setting up mobile webpages for listings are just the tip of the iceberg,” Hahn shared.

Be sure to add®–Free Marketing That Is Already Yours to your Triple Play must attend list.

Hahn will be presenting three programs at the Triple Play Realtors® Convention in Atlantic City, December 8-11. In addition to her® session; Hahn’s programs include Slaying the YouTube Beast and Take More Photos.

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