5 Holiday Gift Trends for Real Estate Businesses

It’s the holiday season, and gifts can be a thoughtful and strategic way for real estate professionals to strengthen their relationships. Whether it’s a broker thanking their agents, a Realtor® showing appreciation to their clients or a team recognizing trusted partners, a gift can convey gratitude and keep the connection strong. 

Here are five ideas for trendy gifts to give this holiday season, from Madison Avenue Incorporated. 

1. Sustainable Materials 

Madison Avenue reports that 75% of consumers say that materials influence their purchasing decisions, and 67% are willing to pay more for sustainable options. 

Environmentally conscious gifts that also provide everyday functionality can be a great idea. This may include apparel and accessories made from recycled materials, bamboo drinkware, cork notebooks or stainless-steel reusable travel mugs/bottles. 

2. Travel-Friendly Gifts 

Traveling can be expensive, and Realtors® in particular can spend a significant amount of time on the road. Whether they’re for a busy real estate professional or an on-the-go client, travel-friendly gifts are both functional and thoughtful. 

Madison Avenue suggests carry-on essentials and work-from-anywhere bundles, which may feature foldable drinkware, cable organizers and mini tech accessories, for example. 

3. Wellness Offerings 

A 70% majority of shoppers say they plan to gift self-care products this season, says Madison Avenue. Gifts focused on self-care, relaxation and comfort make for trendy ideas with a focus on personal well-being, which everyone can benefit from.  

Some gifts that boost wellness and comfort include blankets, candles, journals, eye masks, fitness trackers and more. 

4. Elevated Everyday Items 

A practical gift is good, but many consumers appreciate gifts that are both practical and stylish. Elevated everyday items can be the best of both worlds. 

For Realtors®, clients or the like, gifts with added features, functionality or polished finishes can feel elevated. Upgrade simple gifts to convey thoughtfulness and professionalism. 

5. Little Luxuries 

Madison Avenue reports that 75% of Gen Z and millennial shoppers say they’d rather receive a few affordable luxuries than one large item. For gift givers ready to splurge, little luxuries are a nice way to show appreciation. 

Consider gifts like artisan treats, pocket-sized tech gadgets and items that are engraved, embossed or embroidered to add a luxurious feel.