In this session, we will explore many Generative Artificial Intelligence (AI) tools including OpenAI’s ChatGPT & Dalle, MidJourney, Google Gemini & Imagen, Microsoft Co-Pilot, Canva, Descript, & and more that each agent can leverage to develop an effective marketing & communication plan that will help them connect with consumers, curate social media & videos content, and how to create a year’s worth of multi-media marketing materials in minutes. Students will learn how to implement these new tools in creating listing presentations and other marketing materials to showcase client’s properties.

By the end of this session, each attendee will be ready to apply tools and techniques to greatly improve their marketing & communication in an ethical & compliant manner.

Learning Objectives

1. Develop an understanding of the impact of Artificial Intelligence (AI) & tools, including ChatGPT, Google Gemini, & Microsoft Co-Pilot, on their lives & how they will interact with consumers in various sectors now & in the future of the real estate industry.
2. Understand the capabilities AI image generation tools like Dall-e, ImageGen, MidJourney, etc. have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.
3. Recognize what kinds of capabilities AI avatar tools like D-id, Synthesia, & HeyGen have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.
4. Discover AI video generation & editing tools like Descript and Canva and how they can be leveraged in their marketing activities while ensuring their efforts are legal and ethical.
5. Develop listing and marketing materials for their clients with these tools, complying with state and federal advertising guidelines and the Realtor Code of Ethics.
6. Recognize the challenges & legitimate concerns that are inherent in the Artificial Intelligence (AI) space, including how to best ethically reach & work with consumers.