Keystone Broker Exchange

Agenda

8 – 9 a.m. – Registration & Continental Breakfast

9 a.m. – Welcome Remarks

9:10 – 9:30 a.m. – You Focus On Your Future, We’ll Help You Get There
Mike McGee, CEO, Pennsylvania Association of Realtors®

PAR’s strategic plan embraces a member-centric, future-focused approach to product and service development and delivery. Attendees will have the opportunity to weigh in on issues impacting their future and the potential direction for future strategic initiatives.

9:30 – 10:30 a.m. – Retention Realities: What Keeps Agents (and What Drives Them Away)
Jennifer Botchway, Designated Managing Broker, eXp Realty Pennsylvania
Dennis A. Cestra Jr., President, Pennsylvania, West Virginia and Maryland, Howard Hanna Real Estate Services
Brad Patt, Regional President, Berkshire Hathaway Homeservices Fox & Roach, Realtors®
Chris Raad, Broker, Harvey Z. Raad, Realtors®

Brokerage owners and leaders get candid about what’s really keeping agents around and what’s pushing them out the door. Gain honest, practical insight into building a culture and structure that sets your office apart.

10:30 – 10:45 a.m. – Morning Break With Sponsors

10:45 – 11:15 a.m. – Straight From NAR: Policy, Trends and What’s Next
Sherry Chris, Special Advisor, Brokerages, National Association of Realtors®
Jarrod Grasso, Senior Vice President of Industry Relations, National Association of Realtors®

Jarrod Grasso and Sherry Chris bring the national perspective home, unpacking the NAR developments shaping the industry and what they mean for Pennsylvania’s brokers and their offices.

11:15 – 11:45 a.m. – Behind the Value: An Appraisal Update for Brokers
Michelle Czekalski Bradley, Certified General Appraiser, AQB Certified USPAP Instructor

Appraisal modernization changes are already underway and will be mandated by Nov. 2, 2026. Michelle Czekalski Bradley breaks down what’s coming, what’s changing and how brokers can prepare their offices and agents ahead of the deadline.

Noon – 1:30 p.m. – State of the Market: An Economic Deep Dive About: Rates, Inventory and Demand
Dr. Lisa Sturtevant, Chief Economist, Bright MLS

Dr. Lisa Sturtevant cuts through the noise to tell brokers what’s really driving Pennsylvania’s housing market and what to do about it.

1:30 – 2:15 p.m. – Legal & Advocacy in 45: The Need-to-Know Roundup
Hank Lerner, Esq., Chief Legal Officer, Pennsylvania Association of Realtors®
Sherri Martin, Chief Advocacy Officer, Pennsylvania Association of Realtors®

Hank Lerner and Sherri Martin tackle a full slate of legal and advocacy topics in this fast-moving, high-level session covering important updates every Pennsylvania broker needs to know. No filler.

2:15 – 2:30 p.m. – Afternoon Break With Sponsors

2:30 – 3:15 p.m. – The Broker’s AI Playbook: Strategy, Standards & Smart Adoption
Jeff Lobb, Founder and CEO of SparkTank Media, Coach52 and Searchably.ai

This session will take a practical look at how real estate brokers and agents can use AI for marketing, lead generation, content, client communication, productivity, and business growth while addressing the ethical, advertising, fair housing, privacy, copyright, and accuracy issues that come with it.

3:15 – 4:30 p.m. – Behind the Portals: A Conversation With Leading Listing Sites
Nobu Hata, Director, Industry & Association Affairs, Zillow
Joe Schneider, Vice President, Head of Industry Relations, Realtor.com®

Representatives from the industry’s top listing portals share what their platforms offer brokers, from tools and services to lead generation and client visibility, giving brokers the insight to make decisions about where and how their listings show up. Closing out the day, this session is your chance to hear directly from the platforms shaping how buyers and sellers search for homes.

4:30 p.m. – Closing Remarks and Happy Hour Reception