REALTORS® use parties to build consumer loyalty

Mary Case Friedner, co-founder of Legends Realty Group in New York, is all about parties. She sees them as a great way to create client loyalty.

Friedner recently appeared at the annual RIS Media Convention in New York where she spoke on a panel on “Creating Loyalty for Life in Today’s Marketplace.” The REALTORS® are finding unique ways to build their name recognition while extending a thank you to their clients for their business.

Her annual customer appreciation party for her past clients often involves a swim party with ice cream at her home. As a result, she usually sees two to three referrals.  Friedner also plans a going away party for her sellers as an extra “wow” factor for her clients.

Ken Baris of Jordan Baris, Inc., REALTORS® of New Jersey said he holds “tax appeal” parties in his neighborhood. Of the 80 homes in his neighborhood, 60 households were represented and each homeowner realized a tax savings.

“It’s all about creating a buzz and getting your name out there,” he said. “I saved my neighbors close to $200,000 in taxes. You wouldn’t believe the thank you notes I got after that party.”

Chip Neumann, founder of the Chip Neumann Team in Ridgefield, CT, said he rents a movie theatre and shows an older family movie for his past clients as a way of thanking them for their business.

In addition, Neumann coordinates a Santa Claus campaign where his company coordinates having letters sent to children in his community. Last year nearly 2,800 letters were sent for the holiday season.