88% of Prospective Buyers Plan to Buy in 2026

Eighty-eight percent of prospective buyers said they’re “very” or “somewhat likely” to purchase a home this year, according to a press release about a survey from REMAX. 

This may be a hopeful number, considering 71% of survey respondents said they’ve previously delayed their homebuying plans due to market conditions – namely, affordability issues. Seventy-eight percent said having more affordable homes on the market would prompt them to buy sooner rather than later, and 58% said lower mortgage rates would expedite their homebuying plans.  

REMAX found that 60% would be willing to pay a premium for shared community amenities, with the most important ones being: 

1. Nearby grocery stores/shopping (29%) 
2. Restaurants/cafes (20%) 
3. Parks, outdoor spaces and community gardens (17%) 

Additionally, 51% said they’re looking to buy a home in a suburb, compared to 32% looking within cities. Seventy-one percent said they’re willing to pay more for a neighborhood known for strong community engagement and friendly neighbors.  

Still, safety and convenience remain top sellers. Nearly 80% of prospective buyers said safety is a top concern, and 58% said proximity to work is an important geographic consideration when choosing a neighborhood.