Realtors Property Resource® (RPR) provides agents with data on more than 166 million parcels of property in the United States. RPR can be used to assemble CMAs, create marketing and prospecting materials, generate market reports, value and price properties correctly and provide insight into the commercial as well as the residential market.
Upon completion of this session, participants will have an understanding of one of the most powerful tools agents have at their disposal and how to use it to better serve their clients and customers.

Learning Objectives

1. Explain what RPR is and how it assists agents in client representation.
2. Understand how the software can be used to prepare a listing presentation.
3. Understand how the program can assist in preparing a competitive offer.
4. Utilize market activity reports to monitor local market conditions
5. Navigate through the software to preform searches, find property details, and property history.
6. Utilize the marketing features to target audiences and create materials depending on property types and search criteria.