‘Opportunity Wall’ identifies high priority leads

BoomTown, a real estate marketing software company, recently announced the launch of the “Opportunity Wall,” the latest of tools in their Leads Management System.

The tool generates a real-time prioritized list of leads based on real-time consumer behavior on a real estate site. It then uses a patent-pending algorithm to track a potential buyer’s key actions, past searches on a real estate site, and contact information.

“We have a tremendous amount of visitor behavior data at our fingertips and our team is using that data to provide intelligent recommendations for lead follow up,” said Don Sedota, BoomTown’s director of product management, in a statement.

The Opportunity Wall helps real estate professionals determine where to focus their time and energy and follow up with prospects at the right time and armed with relevant information, the company said.

“Generating new leads will always be a critical part of the equation; however it’s not the quantity of leads that matters. It’s what you do with those leads after they provide contact information that truly impacts your business,” said Grier Allen, CEO and president of BoomTown, in a statement.

“We now have a way to give our clients real-time, actionable leads in a prioritized list. This will drastically change the way that BoomTown users prioritize their time.”

BoomTown plans to release a mobile version of the Opportunity Wall soon, the company said.