The Seniors Real Estate Specialist (SRES®) Designation Course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, fostering empathy with clients and customers, and connecting to a network of resources. A generation of opportunity, right at your fingertips.

Learning Objectives

• Identify generational demographic groups based on age.
• Adapt marketing and prospecting methods to serve the 5o+ real estate market.
• Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
• Counsel sellers on preparing and staging a property for sale and suggest strategies for downsizing and decluttering.
• Identify issues and challenges of technology adoption for the Silent, Baby Boomer, and Gen X generations.
• Explore technologies that support aging in place.
• Gain an overview of tax issues of concern for 50+ clients and customers.
• Manage potential legal liabilities and avoid conflicts of interest in real estate transactions.