Finding ways to reach people online is an increasingly time-consuming task. Twitter is one platform that allows you to build engagement and relationships over time. Use these five simple tips to hone your Twitter strategy and see results.
- Add images to your tweets. Sharing useful content on Twitter is how people will connect with you. Tweeting just text or a URL will not prove fruitful. Use the headline from a blog post you’re sharing in the tweet and add an image from the article. When we share content on @PARealtors, our goal is to have a visual element to pull the reader into the article.
Check out tools like Twitshot to add images from the destination URL to your tweets.
- Tweet in the proper format. An unwritten rule for Twitter is following a format of how to post your tweets. Erik Fisher from Social Media Examiner has a simple formula to follow. He suggests you “start your tweet with text and then add a link. Make sure to include the attribution with @mentions if applicable. Then add hashtags and insert your image.” He continues by saying you should change up your format to pull a quote from the article or a particular sentence that captures the essence of the post. Then add in the link and appropriate hashtags. A key point Erik makes, and one that I share often as well, is to not start your tweet with an @mention unless you are replying. If you do, “only the people who follow both accounts will see the tweet.”
- Share tweets from others. Twitter introduced a share with comment feature in their apps and on Twitter.com. This feature allows you to add a comment, up to 116 characters, when you retweet. This is useful to add a comment to a tweet you want to share with your followers.
- Use Twitter lists to find content. A feature built into Twitter, lists allow you group the people you trust who share content that would be beneficial for your followers. Creating a list of area leaders, local news media and industry thought-leaders will help you find engaging content. Social Media Examiner has a tutorial for setting up your Twitter lists.
Do you have any Twitter tips that should be added to this list?