3D Tours: Can They Help Your Real Estate Business?

Is your goal in 2020 to up your marketing game?

3D tours are becoming increasingly popular, and homebuyers and sellers alike are in favor of them. According to Matterport, who surveyed 2,000 buyers and sellers, close to 80% of respondents said they switch to a Realtor® who offered 3D tours, and nearly 90% would then recommend these agents to their friends. Not surprisingly, younger buyers are the most enthusiastic about an interactive type of tour. Ninety-four percent of Generation Z and 83% of millennials said they would choose a different agent who offered these services.

“It’s clear that property listings with only static photos will no longer be viable options,” said Jay Remley, chief revenue officer of Matterport. “An immersive 3D experience is what buyers and sellers want – and it pays off.” Remley added that properties with a 3D tour sell 20% faster and sell for up to 9% more than those without.

Ninety-nine percent of sellers said they believe a 3D tour would give their home a competitive edge, while 89% said they think their home would sell faster if a 3D tour was offered. Eighty percent of sellers said they would switch Realtors® to find one that did offer 3D tours.

More than 90% of buyers said they would be more interested in a listing with a 3D tour. And buyers said a 3D tour gives them perspective to take digital measurements of the home, like rooms, doors and windows. More than half of buyers surveyed said they would buy a property without seeing it in person and only viewing it via a 3D tour.