Three strategies to increase agent productivity

Brokerages spend many resources every year training and working to improve the productivity of their agents.

Homes.com recently offered three innovative business strategies to help motivate and empower agents and increase their productivity.

Creating competition

Competition drives people to grow, overcome odds, and achieve goals, according to Homes.com. Creating healthy competition in the office is a great way to motivate your agents to produce more, but it will also re-energize your workforce. Think about small contests like, “the agent that gets the first signed contract wins a $100 gift card,” or “the agent that gets the first referral this month wins a $25 Starbucks gift card.” These small goals and monetary incentives can go an extremely long way in lighting that productive fire within your agents.

Invest in your agents

A recent article in Forbes pointed out that investing in your workforce makes good business sense. Investing in your current work force not only sends a good message of care and concern, but also helps you recruit and retain top talent. One great example of how to reinvest in your staff is by routing your inquiries to them directly. Routing leads directly to your agents instills trust and appreciation. You could also use suggestions from the first point and possibly start a competition between your agents with this inquiry information.

Providing the necessary tools

There are already a number of resources available to your agents that will help them be more productive. For example, adding photos to listings will help the ranking on the Homes.com listing site, the more relevant pictures the higher a particular listing will rank. Also, making sure all their listings are properly branded with your company logo as well as their correct agent information is essential to reach potential clients.