Using LinkedIn to get clients

In your real estate business, you know the importance of having a presence on social media.

LinkedIn is a great resource to network, make connections and hopefully, develop relationships with potential clients. Irina Jordan, the inbound marketing manager at Zurple, offers five tips to make the most out of your LinkedIn profile.

• Use a Professional Headshot. Don’t use a candid or a group photo. Instead, opt for a professional headshot. Images of your mid-section (yes, unfortunately those profile pictures do exist on LinkedIn), your dog or your company logo are not advised. You want to give your potential contacts an opportunity to connect with you as a real person even if you only met via a webinar or e-mail exchange.
• Thoroughly Fill Out Your Profile. Before you start sending requests to connect, make it a priority to populate your profile with some basic facts about your professional background and education. If someone you send a connection request to, doesn’t know you – you need to make sure your profile provides enough information that new contacts learn who you are.
• Connect With at Least 100 People. Even if you are just starting out on LinkedIn, focus on connecting with those people you already know, like fellow agents, existing clients and even friends and family members. Once you’ve established a baseline group of connections, you can begin to reach out to a more diverse group of contacts.
• Show Off Your Skills. Ask your clients, fellow agents and vendors you work with for recommendations. You want other people to showcase your achievements and skills to your potential connections.
• Join Relevant Groups. Add value to group discussions and establish your expertise in a group – then make new connections by sending requests to other active group members you’ve interacted with.

Connecting with clients through LinkedIn will be easy if you put in the work. Put in the work, and make the connections with people who can become lifelong clients, advised Jordan.