LinkedIn targets real estate industry with new app

Higher Google rankings and updates to past clients make the new LinkedIn real estate app a favorite for Realtors® using social media.

LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company that created the app.

Real Estate Pro is the LinkedIn app that allows both residential and commercial Realtors® to post listings and completed transactions. The app does more than host listings, it enhances the Realtor’s® profile. And with that enhanced profile, Realtors® are realizing a higher Google rating.

“LinkedIn ranks high for search engine optimization (SEO) and initial reviews show Realtors® seeing a lot of traffic being driven from Google to their LinkedIn profiles.  It’s a natural place to promote your knowledge, experience and any active listings,” Bernier said.

“The app isn’t just about marketing the property,” he said. “It’s about expanding your professional profile and keeping in touch with your connections. It’s a good way to remind your past clients that you’re still doing transactions so they remember to contact you when they’re ready to buy or sell a property.

“We looked at what a real estate professional would want to do on LinkedIn,” Bernier said. “We asked ‘how can this app help a Realtor® connect with more people?’”

From the consumers’ perspective, Real Estate Pro is also a great app for anyone seeking real estate, whether it’s a business seeking office space or someone interested in residential, because it allows them to not only view who is active in their market but easily see which Realtors® are in their professional network.