Real estate technology and marketing on the go

Shannon King

Like many Realtors®, Shannon W. King is constantly traveling and is forced to keep her business virtual.  A practicing Realtor® since 2000, she has owned and operated two brokerages in two different states simply using virtual office technologies.

An educator and author, King leads speaking engagements across the country on how real estate professionals can take their office mobile by embracing technology and new marketing tools.

On Tuesday, December 6, she will be offering a class titled ‘Real Estate Road Warrior’ at the Triple Play REALTOR® Convention and Expo in Atlantic City. In her class, she will teach attendees how to run a business from the road utilizing 25 free mobile office tools to assist with smooth transactions.

“Agents will walk away with a clear idea on how to structure their business from using virtual assistants as well as learning mobile applications that will help them save time and money in their business,” said King.

King says it’s important for agents not to be afraid of technology and to embrace it. She says this class will teach the agent to respond faster and better serve clients.

“It’s a hands-on class and attendees are encouraged to bring their laptops and cell phones to the class for live training on the spot,” she added.

She will be presenting a second class titled ‘Marketing Mojo’ and will teach real estate professionals how to reinvent themselves in a new market with an old twist. She will teach attendees how to attract new clients by combining what they already know with the “new rules” of marketing.

“There is a different mentality today than 20 years ago,” she said. “Today’s real estate world is about the consumer and the community. I will teach agents how to reinvent themselves in this new market.”

With over 10 years in the real estate industry, King has overseen more than 1,000 transactions with offices in numerous cities and two states and has helped over 500 families find homes. Her book 101 Technology Tools for Business on the Go was recently published and she was featured in Realtor® Magazine’s “30 under 30” which recognizes the top-producing real estate professionals in the country under 30. She is also listed under the Inman 100 list of Most Influential Real Estate Leaders.

“Clients will benefit from their agent being more connected and using the latest applications available,” she added. “These classes will give agents the best tools to implement immediately in their business to be more profitable, efficient and productive.”