New app updates Realtors® on mortgage loans

Easy Mortgage Apps LLC (EMALLC) has developed a new smartphone app that allows lenders, mortgage brokers, and banks to enhance the overall customer experience by engaging their consumers and Realtors® with real-time loan information and updates.

The software, launched in early 2013, is known as Mobile Administrative and Marketing Assistant (MAMA). It utilizes push notification technology to update users regarding loan status changes, loan condition requirements, and important milestone dates.

“We speak to clients daily who understand the need to implement a mobile strategy,” said EMALLC cofounder Michael Kelleher, in a statement. “Our market research indicated most companies are experiencing paralysis by analysis and there is a significant disconnect regarding the actionable steps required for a lending organization to develop a functional app to complement their current business strategy. For a monthly service fee companies can offer their app to clients in as little as 15 business days. This app represents the future of the lending environment and serves as the EZ Pass of the mortgage industry.”

Some key features of the app include:

• Easily provide loan information and status
• Push notification reminders for important dates (appraisal, closing, rate lock etc.)
• Drip marketing through push notifications
• Initiate a chat with your client or vice versa
• Provide all the essential details of the loan process
• Mobile Capture Technology
• Seamless integration with CRM available
• Allows consumers the ability to view and download loan documentation (approval, appraisal and closing docs).

The app is available for iPhone, iPod, and Android users 3.2+. For more information, visit easymortgageapps.com.