Sponsorship Opportunities
Market your products and services to Pennsylvania Realtors® through our sponsorship packages.
Win-Win Partnerships
Pennsylvania Association of Realtors® sponsors have unequalled exposure to a targeted audience of more than 40,000 Pennsylvania Realtors®. That all-access VIP status enables your company’s brand to connect directly to decision-makers and influencers.
A PAR sponsorship is more than placing your logo on our website. Based on the level of sponsorship that is right for your company, we deliver your message virtually and physically at our highly rated member events and programs, conferences and business meetings, through ever-growing and impactful media channels.
Media & Distribution Opportunities
From our daily blog and New Member Guide to webinars and the annual Realtor® convention, we have just the right mix of media to reach your audience.
Membership List Access
Gain access to more than 39,000 Pennsylvania Realtors®, brokers, appraisers and more with PAR’s comprehensive membership list. Access to this database and scope of information provided is determined by sponsorship level. Sponsors’ promotional materials, digital or physical, are to be approved in advance by PAR.
PARealtors.org
PARealtors.org serves as the real estate information portal to our general membership and consumers. The site includes a searchable directory of members, legal and legislative resources, information for consumers and PAR programs, services and events.
Average monthly page views: 100,000
JustListed
From consumer news and how-to’s to industry trends and best practices, this daily publication provides thousands of Realtors® with the most important information each day. At least one article is posted per weekday with accompanying and limited advertising space.
Leadership Update
The monthly e-newsletter is sent to nearly 1,000 highly engaged PAR members, including leaders, committee members and local association representatives, providing PAR updates. It has an open rate of more than 60%.
New Member Guide
Our four-color customized booklet is distributed annually to nearly 4,000 new members during their mandatory orientation. This guide is used as a lasting reference tool by members for years to come. With limited ad space, this special opportunity is guaranteed to capture the attention of your audience.
Webinars
Webinars provide an opportunity to leverage our engaged audience and establish thoughtful leadership through educational content designed with the Realtor® in mind. Strategy development and full promotional support for sponsor-produced webinars conducted by PAR. Webinars must be educational in nature with clear benefits to members.
Tri-State Convention
The Triple Play Realtor® Convention and Trade Expo, presented by the Pennsylvania, New Jersey and New York Realtor® associations, is the largest annual convention and trade show of its type in the U.S. and is the premier event for the real estate industry in the tri-state area.
Average attendance: 8,000 Realtors®
PAR Governance Meetings
Three times per year, hundreds of PAR movers and shakers converge upon the state capitol to network, learn and enact policies that deeply influence the real estate industry and its constituencies. Only a limited number of sponsorships are available at each meeting.
Sponsorship Webpage
All PAR sponsors will have their logo and link displayed on the sponsor webpage.
Sponsorship Opportunities
Explore the opportunities and find the right sponsorship package that works for your company.
Included in all packages:
- Access to membership list (fields and frequency of information based on sponsorship level)
- Logo and link on sponsor webpage
- Logo and link in footer of the Leadership Update
- Logo inclusion on signage for all three Business Meetings
Business Meetings
- Distribution of promotional materials at all three Business Meetings
- Vocal recognition by president during Board of Directors meeting at all three Business meetings
- Six-foot exhibit table for two days of Winter Business Meetings
- Logo inclusion on signage for all three Business Meetings
- Ad placement in Business Meetings programs (size varies based on sponsorship level)
More Placements
- Advertisement in the Leadership Update (timeframe varies based on sponsorship level)
- Advertisement in JustListed (timeframe varies based on sponsorship level)
- Publish educational and newsworthy articles in JustListed (frequency based on sponsorship level)
- Webinars promoted by PAR (frequency varies based on sponsorship level)
Exclusive Placements
- Sponsor provided banner in welcome area at all three Business Meetings
- Brief self-introduction at general session at Winter Business Meetings
- Introduction at up to three committee meetings at all three Business Meetings
- Use of breakout room for educational/meet-and-greet session with membership at one Business Meeting, including full promotional support by PAR
- Banner placement at PAR lunch during Triple Play
- Distribution of promotional materials at PAR’s exhibit booth at Triple Play (8,000+ attendees)
- Full-page ad in PAR New Member Guide
Sponsorship Packages
Standard
- Membership list access
- Including name and email
- Once per year
- Logo and link on website sponsor page
- Logo and link in footer of the Leadership Update
- Three-month advertisement on JustListed
- Business Meetings
- Logo inclusion on signage for all three Business Meetings
- Half-page ad placement in the event program for all three Business Meetings
Deluxe
- Membership list access
- Including name and email
- Three times per year
- Logo and link on website sponsor page
- Logo and link in footer of the Leadership Update
- Six-month advertisement on JustListed
- Business Meetings
- Logo inclusion on signage for all three business meetings
- Half-page ad placement in the event program for all three business meetings
Premium
- Membership list access
- Including name, email and physical address
- Four times per year
- Logo and link on sponsor webpage
- Leadership Update
- Logo and link in footer of the Leadership Update
- Three-month sidebar advertisement in the Leadership Update
- JustListed
- Nine-month advertisement on JustListed
- Opportunity to publish educational and newsworthy articles in JustListed four times per year
- Business Meetings
- Distribution of company promotional materials at all three Business Meetings
- Vocal recognition by the president during the board of directors meeting at all three Business Meetings
- One six-foot exhibit table in a central location for two days during the Winter Business Meetings
- Logo inclusion on signage for all three business meetings
- Full-page premium ad placement in the event program for all three business meetings
- One webinar per year promoted by PAR
Exclusive
- Membership list access
- Including name, email, physical address, association, office, join date and license type
- Six times per year
- Logo and link on sponsor webpage
- Leadership Update
- Logo and link in footer of the Leadership Update
- Six-month sidebar advertisement in the Leadership Update
- JustListed
- 12-month advertisement on JustListed
- Opportunity to publish educational and newsworthy articles in JustListed four times per year
- Business Meetings
- Sponsor provided banner in welcome area for all three business meetings
- Brief self-introduction at the general session at the Winter Business Meetings
- Distribution of company promotional materials at all three Business Meetings
- Vocal recognition by the president during the board of directors meeting at all three business meetings
- Introduction at up to three committee meetings at all three Business Meetings
- One six-foot exhibit table in a central location for two days during the Winter Business Meetings
- Use of a breakout room for educational/meet-and-greet session with membership at one business meeting, including full promotional support by PAR
- Logo inclusion on signage for all three Business Meetings
- Full-page premium ad placement in the event program for all three Business Meetings
- Triple Play Realtor® Convention and Trade Expo
- Vocal recognition of sponsorship at the PAR lunch during the tri-state convention
- Banner placement at PAR lunch during Triple Play
- Distribution of company promotional materials at PAR’s exhibit booth at Triple Play
- Full-page ad in the PAR New Member Guide
- Three webinars per year promoted by PAR
Are you interested in becoming a PAR sponsor?
Contact us to discuss your options. Complete the form with your contact information and the opportunities that you may be interested in.
Get your message out to Pennsylvania Realtors® by becoming a PAR sponsor.
Contact us to discuss your sponsorship options.
