Embracing Your Role as a Leader

“Good energy, accountability and clarity attracts people we want and repels those that don’t,” said Marc Cunningham, president of RentGrace, who will be presenting at this year’s Triple Play Convention.

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Learning From Beverly Carter’s Story: Protecting Yourself as a Realtor®

When Realtor® Beverly Carter was kidnapped and murdered on the job five years ago, her son Carl used the tragedy to educate other Realtors® on protecting themselves in the industry through creating the Beverly Carter Foundation. Carter will present Your Safety is Non-Negotiable: The Beverly Carter Story at this year’s Triple Play Convention, taking place Dec. 9-11 in Atlantic City.

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Protecting yourself from liabilities as a Realtor®

“Unfortunately, in today’s society where lawsuits are brought against all parties for any number of reasons, Realtors® need to be extra diligent and careful in their efforts to assist either a buyer or seller, meaning verifying certain property information and/or requesting the proper documents from the municipality that the property is situated. A mistake could be costly and potentially expose Realtors to liability,” said Jason Rittie. Rittie, Esq., partner and chair of the Real Estate and Land Use and Zoning Practice at Einhorn Barbarito Frost & Botwinick, is a presenter at this year’s Triple Play conference.

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Strategizing your social media plan

“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.

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Making your social media work for you

“I am blown away by how few Realtors® use LinkedIn, and if they do use it, they don’t use it in a way that can grow their business,” said Karen Yankovich, a social media marketing consultant that will be presenting at next month’s Triple Play in Atlantic City. “Even if you are not looking to using it as a marketing tool, use it to stand apart from your competition.”

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Pricing homes with unique features

“We all run into those houses that are different,” said Melanie McLane. “When listing an unusual property, you have to ask yourself ‘Who would buy a property like this?’ Someone who wants a traditional home will probably not want this property.”

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