Instagram Worthy? How Today’s Buyers Are Sizing Up Homes
One-third of millennial female recent homebuyers said that their home must be ready for social media, and close to half of have already posted or plan to post photos of their new homes on their social media feeds.
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Realtors® and social media use
Realtors® are mainly posting listings on their social media channels, but local events and buying tips are also popular posts, they reported.
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Strategizing your social media plan
“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.
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Making your social media work for you
“I am blown away by how few Realtors® use LinkedIn, and if they do use it, they don’t use it in a way that can grow their business,” said Karen Yankovich, a social media marketing consultant that will be presenting at next month’s Triple Play in Atlantic City. “Even if you are not looking to using it as a marketing tool, use it to stand apart from your competition.”
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Making the most of open houses
“Fresh ideas aren’t as hard as people make them out to be,” he added. “If you do things correctly and not a lot of things, just a handful of things, you become that expert and the agent you want to be. You increase transactions and income.”
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Use technology to give clients instant access to information
Asking clients how they prefer to communicate is critical in today’s real estate market, according to Melissa Case, corporate blog manager for Citrix and a former Realtor®.
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Online client reviews help build business and gain referrals
Pottsville Realtor Erica Ramus said it’s important to have reviews from your clients online. “Sixty-seven percent of consumers said they read up to six reviews; 85 percent said they read up to 10 reviews and 7 percent are reading 20 or more reviews.”
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There’s an app for that
There are 1.6 million mobile apps available for smart phone users – and many will make it easier for Realtors® to do business.
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3 essentials for your Facebook business page
Complete these three essential steps to make your Facebook business page shine for your real estate business.
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3 ways to use hashtags for real estate marketing
You have your social media accounts set up. You have been posting engaging, consumer-focused content. But you are wondering what to do next. Finding and using appropriate hashtags for your real estate marketing can help you reach a broader target audience. Before I dive into three ways you can use hashtags for real estate marketing, […]
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