Strategizing your social media plan

“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.

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Making the most of open houses

“Fresh ideas aren’t as hard as people make them out to be,” he added. “If you do things correctly and not a lot of things, just a handful of things, you become that expert and the agent you want to be. You increase transactions and income.”

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How video is helping homes sell faster

“Videos give the seller another opportunity to show their home. Videos help make your properties more profitable. Videos get more eyes on the home,” said Brian Lewis, a broker with Compass in New York City.

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