Technology Important to Buyers, But Realtors® Still Remain Who They Turn to
However, 97% of buyers do turn to the internet when looking for a home. In fact, 43% said their first step was to look online for homes for sale, while 18% contacted a Realtor® first.
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What Technology Most Helps Your Real Estate Business?
Seventy-eight percent of Realtors said e-signatures were the most valuable technological tool in their business.
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Technology for Realtors®: Where to Invest
According to Ryan Herbst, chief strategist for UnifiedCommunications.com, the must-have tools Realtors® are a great smartphone with high quality camera, a laptop like a Microsoft Surface and a business-grade Bluetooth headset.
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Technology Helps Realtors® Work from Home
“We’ll all learn how to do business differently,” said Bill Lublin, a NAR Tech Edge speaker and Pennsylvania Realtor. “The real estate industry isn’t the problem like during the 2008 meltdown.”
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How technology is impacting real estate and how it affects you
“Real estate, like many industries, is going through a transformative phase at the moment, and those Realtors® that keep up on the technology will be the most successful,” said Steve Horton of the real estate software development company Chetu.
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What’s your most valuable technology tool?
Excluding emails and cell phones, 62 percent of Realtors® chose their MLS website or app as the most valuable technological tool, according to the National Association of Realtors® Technology Survey.
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Technology key for many homebuyers
Ninety-eight percent of first-time homebuyers report that technology will play a role in researching their first home.
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How technology will impact the industry, and why Realtors® are still a necessity
Technology will not replace agents, Better Homes and Gardens CEO and President Sherry Chris said. “But it will enhance what you can do.”
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Brokers and technology: How does your office fit in?
Spending on technology across brokerages ranged from $500 to $90,000 yearly.
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