What Technology Most Helps Your Real Estate Business?
Seventy-eight percent of Realtors said e-signatures were the most valuable technological tool in their business.
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Staying Connected to Your Real Estate Clients
“Ask yourself what works with your personality. It has to feel authentic to you as a Realtor®. If its authentic to you, you’re excited for it. Doing those kinds of things is an easy conversation starter with your client,” said Maura Neill.
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Are You Effectively Selling Through Social Media?
Automation tools will enable you to streamline your social media marketing and attract more customers in less time.
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Think Twice Before You Post on Social Media
Freedom of speech is a hallmark of American life. But words are as powerful a weapon as any that may exist. Why waste them on vitriol and absurdity?
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Are You There, Facebook? It’s Me, Realtor®
PAR handled over 8,000 tickets in our first year of answering hotline calls in-house – and plenty more in casual conversations or presentations made to local associations. But Realtors® have […]
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Instagram Worthy? How Today’s Buyers Are Sizing Up Homes
One-third of millennial female recent homebuyers said that their home must be ready for social media, and close to half of have already posted or plan to post photos of their new homes on their social media feeds.
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Realtors® and social media use
Realtors® are mainly posting listings on their social media channels, but local events and buying tips are also popular posts, they reported.
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Strategizing your social media plan
“Realtors® are being told to use every form of social media, and they’re scattering themselves over everything. It can make them frustrated. They need to have a strategy and a plan. It’s best to learn one platform and then move on. I think everyone should try this stuff. Don’t be afraid,” said Chirag Shah, the owner of Life NY in Westchester County, New York, and the founder of Lifestyle Westchester.
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Making your social media work for you
“I am blown away by how few Realtors® use LinkedIn, and if they do use it, they don’t use it in a way that can grow their business,” said Karen Yankovich, a social media marketing consultant that will be presenting at next month’s Triple Play in Atlantic City. “Even if you are not looking to using it as a marketing tool, use it to stand apart from your competition.”
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Social media’s influence on homeownership
One quarter of millennial first-time homebuyers and 21 percent of all first-time homebuyers said they suffer from FOMO, also known as ‘fear of missing out’ because they don’t own a home when they see others post about their homes on social media.
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