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PAR’s new website integrates® profiles

by Todd Umbenhauer, CRB, CRS, GRI on

The Pennsylvania Association of Realtors® is excited to announce it will launch a new later this month.® logoAn important function of PAR’s website – and important member benefit – is our Find a Realtor® search. On the new website, the search is connected to each member’s National Realtor® Database System number – or your NRDS number. PAR is proud to announce its integration of the® profiles on the new

The® profiles will play an integral part of this new search. Realtors® who have claimed their free® profile will have a “view profile” link appear on our new site. Realtors® who do not have a® profile will have their name and contact information appear, but no link to listings or additional information.

You can claim your free® profile online or call 866-665-1738 for assistance.

PAR has integrated® profiles so that Realtors® don’t have to create or update yet another online profile.® has a great online reputation and Realtors® with completed profiles find their Google ranking has increased because of®. That’s because® is advertising a lot – both on television and online. PAR’s Welcome Home survey shows that homeowners aged 35-49 are using® more than any other age group.

If you’ve claimed your profile, make sure it includes a photo and it’s up-to-date with your information. Does it include your specialties? Do you have client reviews on the site? The® profile gives you a terrific opportunity to market yourself and link to any listings you may already have on®.

Take a moment and claim or update your® profile. You’ll be glad you did.


Website Agent Profile PAR website Profiles
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