LinkedIn launches new Company Page analytics

Earlier this month, LinkedIn introduced new analytics to help companies better engage with their followers.

Many in the world of websites and marketing are familiar with web analytics which helps website owners track their online traffic. With the new feature, LinkedIn can now provide data to companies about which posts are performing best and driving the most engagement on LinkedIn.

The analytics tool even helps companies gather some helpful demographic information about the people who follow them on LinkedIn that they can later use to craft targeted posts.

With this new set of analytics, users can:

• Identify the updates that drive the greatest engagement
• Filter engagement trends by type and time period
• Get more detailed demographic data about your followers
• See the growth of your follower base and benchmark it against similar brands

The analytics tab is currently located on the top middle of the company page. Company page administrators can access data divided into two sections – company updates and followers. The company updates section reveals information about a post’s reach and engagement, while the follower’s section reveals “where followers are coming from, their demographics, trends, and competitive comparisons,” according to LinkedIn Help Center.

The new capability follows an earlier move by LinkedIn to allow companies to issue sponsored updates, in which companies can pay to have specific content promoted on LinkedIn, a feature similar to Facebook’s sponsored stories.

The LinkedIn Marketing Solutions blog has a helpful one-minute video that explains the features of the new analytics tab.