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About this Course
The first half of the course guides you in creating your online presence. You will examine the modern consumer and discover how to capture and convert these prospects into clients. You will study the various types of content that go into your online presence and learn about using keywords effectively to drive customers to your website. We will discuss how to create a social media marketing strategy. You will discover where to focus your social media efforts and how to develop a consistent and sustainable content creation strategy. Intellectual property rules will also be covered, and online advertising and paid marketing will be touched upon.
In addition to using technology to market your business, market your listings, and connect with clients, technology is used throughout the buying and selling process. This creates large amounts of online data that real estate professionals are responsible for. When home buyers and sellers do business with real estate professionals, they trust that the information they share will be kept confidential—it is up to you to protect your clients’ data and prevent the possibility of a data breach.
In the second half of the course, you will learn how to protect your online presence and keep data secure. This section discusses the importance of data privacy and security and how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data breach.
Register for the course. Once logged in, click “Events” then “Upcoming Classes” or call the Association of REALTORS® School at 610-560-4900.