Set up your free realtor.com® agent profile

Ever since realtor.com® was acquired by Rupert Murdoch’s News Corp, the consumer face of the National Association of Realtors® has undergone a transformation. The site features a new logo, a celebrity face and more functionality for home buyers and sellers. The latest transformation, however, is focused on Realtors®.

Realtor.com® launched the all-new agent profile pages a few months ago with the intent to provide more ways for Realtors® to engage with consumers. Driven by the connections between MLSs and NRDS (NAR’s membership database), profiles include as much or as little-information as you wish to provide.

Every agent that has a listing on the MLS has a basic profile automatically generated for him or her. It’s now up to you to make it the best it can be.

The all-new agent profile page on realtor.com® lets you manage and shape your online presence. Once you claim your FREE agent profile, it will automatically be included in the realtor.com® Find a Realtor® directory, boosting your visibility and referral potential. Plus, your all-new profile will be easier to find on Google when consumers are actively searching for an agent.

Your realtor.com® agent profile lets your connections share their experiences working with you directly on your profile – building a showcase of your accomplishments, expertise, and professionalism together in the same space that your listings are shown. Positive recommendations from your personal network are a powerful means of generating business.

Some of the features of your all-new realtor.com® agent profile include:

• Your profile and background photo
• Your specializations
• Areas you serve
• Years you’ve been in business
• Languages spoken (pulled from NRDS)
• Listing metrics (pulled from MLS)
• Interactive map of your listing activity
• Current listings (pulled from MLS)
• Imported recommendations from LinkedIn®
• Add videos and photos to recommendations
• Designations and certifications (pulled from NRDS)
• Social networking links (Facebook, LinkedIn®, Twitter)
• Email lead generation (Ask a Question button)
• Blog posts from your own website
• Link to your personal website

Claiming your realtor.com® agent profile is easy. Visit the Find a Realtor® page on realtor.com® and search for yourself. Once you find your profile, click on “View full profile.” Click on “Claim My Profile” and sign in to the control panel.

If you have any issues with claiming your profile, realtor.com® has a profile support page and a telephone number: 866-665-1738.

Be ready to be found by your next client online!