Social media similar to other marketing
Noted real estate blogger and chief executive officer of Century 21 Advantage Gold in Philadelphia Bill Lublin said social media gives REALTORS® an opportunity to engage with communities online. As they connect with people and build trust, people will come to them to buy and sell houses.
Read More Best of the hotline: Marketing an equitable interest
A buyer and seller have entered into an agreement of sale. Before settlement, the buyer seeks to “sell” his equitable interest in the property to any qualified buyer. This buyer-turned-seller approaches you and asks that you list the property for sale. He wants you to place the property’s availability in the multi-list, advertise and do all of the things you would ordinarily do as listing agent.
Read More New Agreement of Sale reflects changes to inspections, mediation
The revised form was recently approved by the PA Association of REALTORS®’s Standard Forms Oversight Committee and will require final changes prior to its publication.
Read More REALTORS® say no to mandatory sprinklers
Research shows that hard-wired interconnected smoke detectors – already mandatory – are the best way to prevent fire-related deaths and the decision to install additional fire-safety devices should be a consumer choice. Mandatory sprinklers are yet another unnecessary and expensive government mandate for Pennsylvanians.
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Mandatory CE courses required for new licensees
Newly licensed agents may have taken lots of continuing education classes but if they haven’t taken the new courses developed just for them, they won’t be able to renew their licenses next year.
Read More PAR staff kicks off REALTORS® Reach Out Month
Ripping up carpet and painting walls were just some of the tasks on the work docket for PAR President Greg Herb and association staff on Monday.
Read More Governor proclaims October REALTORS® Reach Out Month
REALTORS® are working with their local associations and volunteering their time in communities across the state.
Read More REALTORS® use parties to build consumer loyalty
Mary Case Friedner, co-founder of Legends Realty Group in New York, is all about parties. She sees them as a great way to create client loyalty.
Read More Who needs reality if you have Photoshop?
NAR suggests that practitioners need to be sensitive to claims that virtual staging may be a violation of Article 12 of the Code of Ethics which requires that REALTORS® present a “true picture” in their advertising.
Read More Are you building trust online?
Managing your online reputation has become increasingly important as the use and scope of the Internet continues to grow.
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