PAR Service
Social media similar to other marketing

Noted real estate blogger and chief executive officer of Century 21 Advantage Gold in Philadelphia Bill Lublin said social media gives REALTORS® an opportunity to engage with communities online. As they connect with people and build trust, people will come to them to buy and sell houses.

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PAR Service
Best of the hotline: Marketing an equitable interest

A buyer and seller have entered into an agreement of sale. Before settlement, the buyer seeks to “sell” his equitable interest in the property to any qualified buyer. This buyer-turned-seller approaches you and asks that you list the property for sale. He wants you to place the property’s availability in the multi-list, advertise and do all of the things you would ordinarily do as listing agent.

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PAR Service
REALTORS® say no to mandatory sprinklers

Research shows that hard-wired interconnected smoke detectors – already mandatory – are the best way to prevent fire-related deaths and the decision to install additional fire-safety devices should be a consumer choice. Mandatory sprinklers are yet another unnecessary and expensive government mandate for Pennsylvanians.

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