Free marketing system follows up with online prospects

When collecting dozens of new prospects each month it can be an overwhelming task to stay in touch with every one of them.

Housing Trends Newsletter, a free e-newsletter service from Realtor.com, is now available for Realtors® to use to stay in touch with prospects until they can reach out to them personally.

“Each month a Housing Trends Newsletter is prepared for you, ready to go with fresh content and statistics. It’s a great way to show your community that you are aware of the changes in the marketplace. Useful for converting longer term clients who are not yet ready to buy,” notes Realtor.com.

The e-newsletter is filled with news articles, national and regional real estate statistics, and can be customized with a personal editorial. It is updated each month for users to distribute with their branding and photo.

“The Housing Trends newsletter is the perfect way to stay in touch in a casual and informative way,” said a blog post from Realtor.com. “Real estate is often a long tail game. You connect with a lot of people every week. Not every prospective customer you meet will be ready to close right away.”

Several video tutorials are also available to assist users in setting up the service. To learn more, visit Realtor.com.